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George Harrison: Living In The Material World

Martin Scorsese directs the new documentary on George Harrison's unique journey through life and music. Check out the article below!

MySpace: The #1 Online Community Music Destination?

A leaked presentation for the new MySpace is now circulating around the online community. Will they make a comeback? Read the master plan below!

Album Review - Blink-182 - Neighborhoods

Blink-182 have released their new album! It only took eight years. Check out my review of the album right here at the Beatbox Lowdown.

New Trend Alert: Artists Choosing Smaller Venues

Read about it below!

EMI Bidding War Almost Finished

An era of one music industry giant could soon mean a new beginning for another. Read the details below!

Monday, August 20, 2012

My Journey Through Graduate School

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As I began to embark on my journey to earn my Master of Science degree, I felt emotions of excitement, anxiousness, eagerness and nervousness. My heart is filled with nothing but love for the entertainment industry and I know this is what I want to do for the rest of my life. Throughout my degree, I made it a point to keep that statement in mind as I hurdled barriers and gained extensive knowledge to help me on my path to success. I’ve been lucky to communicate with knowledgeable course directors, eager classmates and experienced industry professionals. Each of these individuals has been a vital part of my journey. It’s been a challenging year of countless late night study sessions, presentations, papers and lectures - but I wouldn’t take it back for the world.

I couldn’t help but to feel a bit aloof as I started my first day of my degree program. It had been two years since I’d graduated with my Bachelor of Science degree, and I honestly didn’t think I’d find myself back in graduate school. I felt a little rusty, but alas, here I was. It was my first day of Media Literacy and Research Methodologies. If you would have asked me then, I couldn’t have told you what that title meant. As I started the class, I began to get back in the swing of things – slowly but surely. Throughout the month, I learned about the basic research methodologies and how to find reliable online and print sources. This also included how to properly cite the works of others. As a blogger, this knowledge has been a huge part of my current work and I’m really grateful that I now know how to cite the work of others in order to add to my own. This month was also my first month meeting my classmates. Together, we were able to learn about each other and collaborate on our final presentation highlighting Strategies for Effective Teams.

Before I knew it, my second month was approaching. Executive Leadership. The title immediately interested me as I signed up for this degree program, which made me excited to gain knowledge about this subject. As a young entrepreneur, I knew this class could contain very important information that I would need to learn. I began to research and learn about various leaders that I looked up to, which lead me to my final presentation highlighting Sharon Osbourne’s career as a television personality, tour/artist manager and author. I also completed a leadership self-assessment and research paper, highlighting my strengths, weakness and future goals for myself as a professional. Overall, the class strengthened my understanding of myself and other various leaders.

(Image courtesy of

My third month was Project and Team Management. This was another class that caught my attention prior to enrolling. I’ve always enjoyed communicating with others and working as a team, and this class confirmed that. As a group of three individuals, we worked together for a month to create an elaborate client proposal, presentation and budget cost analysis. I also began to further understand the importance of communication within the workplace through negotiating, leading and organizing together as a team.

Following my third month, Business Storytelling & Brand Development was the perfect class to continue learning about negotiations and the importance of communication. Whether you’re proposing an idea to an individual or a group of people, it’s important to know what you want to say and how you plan to say it. Furthermore, if you’re confident about what you’re saying – others will notice it. This class taught me how to create an effective company overview and brand identity for my business, as well as a personal brand strategy for myself as a professional. I loved this class because it really made me realize exactly how important effective communication can be while telling your story to others.

Perhaps the one class that I feared the most was my fifth month in Entertainment Business Finance. To be honest, I’ve never been great with numbers. Adding, subtracting, multiplying, dividing - it all intimidated me. However, I was determined to not let my fear of numbers get in the way of finishing my graduate degree with flying colors. This class taught me that numbers aren’t as scary as they may seem and Excel is not a mysterious torture device (contrary to popular belief). I studied hard, learned as much as a possibly could and came out on top. I am now knowledgeable on topics such as working capital, pro formas, annuities, capital budgeting and personal finance. I can even glide through Excel with just a touch of a few buttons! Completing this class is a reminder that with hard work and patience, I can do whatever I put my mind to.

The halfway point of my degree program was approaching and I couldn’t believe it was already month six. It felt as though I had just started my degree program, yet here I am in my Negotiation and Deal-Making class. This class continued to build on the importance of communication with others. We had the chance to pair up with other individuals throughout the month in order to negotiate contracts and sharpen our communication skills. These negotiation scenarios helped us learn who we are as an individual, how we communicate and what strengths we possess. We were also able to highlight our weaknesses and communication skills that we needed to improve. By the end of the month, we were flying through negotiations as smooth as butter! I thoroughly enjoyed this class since it gave us a chance to improve our communication skills and network with other professionals looking to enter the same industry. I know the information and lessons learned in this course will be key to my future.

Month seven brought the first of three classes in the Sports Management track portion of my degree. As a sports fanatic and aspiring sports industry professional, my excitement was through the roof when I started my Sports Management and Operations class! I would now be presented with my chance to soak up the knowledge of the sports industry. In the class, I consumed myself in learning about sports teams, leagues, players and industry professionals – anything that I possibly could, really. We learned about each league, facility operations and sports agencies. I chose to compile my final research paper highlighting my favorite local National Hockey League team: the Nashville Predators. I even had the opportunity to interview the Chief Executive Officer of the team where we discussed the sports industry, how he made it to the top and what steps I need to take to kick-start my journey in the industry. As a sports fan, Nashville Predators season ticket holder and aspiring industry professional – this class presented me with experiences and knowledge that I’ll never forget.

Legal Issues in Sports marked month eight of my degree program. I had no previous knowledge of the legal side of sports, which is why I entered this class fully prepared with an open mind. I learned about various types of business registrations and how to conduct a proper IP audit. After learning about the business side of legal issues, I chose to conduct my final research report on player endorsements in the sports industry. I also conducted a leadership portfolio assignment in which I interviewed Steve Silver of the Legal Blitz, ultimately furthering my knowledge of sports law and how the industry works. This research paper and leadership portfolio proved to be a huge step in collecting legal knowledge of the industry I’m preparing to enter.

My ninth month consisted of Sports Marketing and Sponsorship Sales. This was my final sports class in my degree curriculum, which made me a little sad. I really enjoyed learning about the sports industry and I didn’t want it to end. Fittingly, this class turned out to be my favorite of the degree program, which also earned me my very first Course Director’s Award. Throughout this class, we gained knowledge on fan engagement, sponsorships, marketing and preparing various plans for presentations. I had a blast creating my final sponsorship proposal from Professional Bull Riders to potential sponsors, Bass Pro Shops and Wrangler. After my final presentation was turned in, I reminded myself that my knowledge of the sports industry doesn’t have to end. This is just the beginning of my quest to learn everything I can about my chosen industry.

(Image courtesy of

With two months left, Digital Marketing was slated to be my next class. I’ve always been interested in the topic, but I didn’t know how to maximize my digital marketing efforts. This class taught me about the importance of maintaining an effective brand for my company and myself. We were able to learn about topics such as QR codes, Google Adwords, email marketing, press releases and search engine optimization. I also completed my marketing plan for my company to use as we continue to develop. Not only did this class teach me the importance of building a strong digital presence, it also made me realize how much this industry has evolved and how much it will continue to evolve in the future. Technology is very important to keep up with, but your digital marketing efforts can take you and your business to the top if used effectively.

Month eleven brings my Business Plan Development course. I’m so close to the end and it’s finally starting to set in that I’m almost there. As a young entrepreneur, I’m continuously looking for ways to improve my business and myself as a professional. This month revolved around developing my final business plan, which is why I considered this class very important to me. Throughout the course, I’ve developed tons of ideas to put towards my final business plan – and this was my chance to put them all down on paper. I spent the duration of this class writing out each section of my business plan, which included financing, marketing, target market, operations, technology and many other important topics. Each section of my business plan was created by a lot of hard work and passion; ultimately creating a product I felt confident in showing to potential investors in the future.

The day had finally arrived. My first day of my Final Project: Business Plan class. We began the class with lectures on how to further succeed in the entertainment industry after graduation, which is when it hit me that this would be my final month of my Master’s degree program. This is the month that everything would come together. I compiled my final business plan and presentation, making the necessary changes and additions where needed (thanks to my course director's feedback). Honestly, I couldn’t believe how it looked when everything came together! This degree program helped me create a business plan that I feel extremely confident about; and for that I am thankful.

Not only did my final month provide me with the resources to perfect my business plan; it also solidified the fact that the entertainment industry is where my heart is. A lot of hard work and passion went into this degree program and I’m extremely proud to say that I will soon hold my Master of Science degree from Full Sail University. Entertainment industry – here I come!

- Kristen

Thursday, August 16, 2012

The New Face of the Music Industry?

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I recently caved and decided to join Spotify to see what everyone is raving about; and I must say (as I'm sure others have, too) - I can’t believe I didn’t think of that idea! It’s simple, really. With an account from Spotify, you can stream over 10 million songs to your smartphone or computer. The desktop is quite similar to iTunes, actually. You can search for songs, albums, etc. and create playlists to share with your friends over Twitter and Facebook. If you hear a song or album you like, you also have the option to purchase it from one of Spotify’s online music store partners (Steve Kovach, 2011). If you’re really a fan of the platform, you can also choose to utilize their Unlimited or Premium plan for up to $15 per month.

You have to wonder… is this the new face of the music industry? Some would say yes, seeing as though downloads and streaming services have now dethroned CDs as the music industry’s largest revenue source. U.S. digital sales will rise to $3.4 billion this year, exceeding the $3.38 billion in revenue from CDs and vinyl, Boston-based Strategy Analytics Inc. said on its website. Globally, digital music will surpass physical purchases in 2015, the company said. Record companies are licensing services as CD purchases shrink. Sales of digital tracks and albums will ride 6.7 percent this year, while streaming services will climb to 28 percent, Strategy Analytics said. Together they account for 41 percent of U.S. music sales, compared with 22 percent worldwide (Bloomberg News, 2012).

As a student preparing to graduate and begin my journey into the entertainment industry, this will be a very important trend to keep up with. Consumers are beginning to view the entertainment industry in a new way, thus forcing artists, labels and entrepreneurs to be extra creative. Thanks to the constant emergence of new technology, the music industry will continue to evolve throughout the years. For example, look at how much it’s changed in the past decade. Steadily declining CD sales and record label folds have been replaced by iTunes, Pandora, Spotify, constant touring and independent artists that have proven that you can make it on your own. Just imagine what the next decade may hold for the entertainment industry.

Do you think the entertainment industry will continue to evolve towards the digital distribution?
What do you think the future holds?

- Kristen

Bloomberg News (2012) Pandora and Spotify replace CDs as the music industry’s chief moneymaker.
Retrieved on August 16th, 2012 from

Kovach, S. (2011) Here’s what’s so great about Spotify, the streaming music service everyone in the U.S. is dying for.
Retrieved on August 16th, 2012 from

Thursday, August 2, 2012

Boosting Creativity and Productivity in the Workplace's Headquarters (Image courtesy of

Whether you’re a budding entrepreneur or a professional working in an uninspired environment, the question of how to increase workplace productivity may have crossed your mind a time or two. As I prepare to graduate and eventually move into a workplace of my own, I often think of ideas that could attract potential employees to my company. Honestly, who wouldn’t want to work in an environment that encourages productivity and creativity?

Let’s take Zappos for example. Visitors touring the company’s suburban Las Vegas headquarters can often see Chief Executive Anthony C. “Tony” Hsieh waving from his cubicle or get their photos taken in goofy, mullet-shaped wigs. On the tour, which the online shoe retailer offers 16 times a week, staffers blow horns and ring cowbells to greet the guests, who move along the aisles in groups of 20, trying to get a handle on the company’s unique culture. “The original idea was to ass a little fun,” Hsieh explains. Then it all escalated “as the next aisle said ‘We can do it better.’” (Christopher Palmeri, 2009). Not only is the company known for its workplace environment; they’re also known for their excellent customer service and management approach.

Encouraging creativity and productivity in the office can be as easy as revamping your environment with colorful designs, highlighting encouraging quotes around the office, hosting an employee pizza party or planning a fun brainstorming session every now and then! To add to these ideas, here are a few great tips suggested by James Duval (2012) on how to maximize productivity within your workplace:

Open Wide
  • This applied workspace theory has show that offices that boast an open plan can stimulate creativity and interaction between colleagues. However, studies show that this can also lead to high stress levels and even illness, thanks to the close proximity in which workers coexist together. OK, maybe this isn’t the greatest tip for select companies, but if you’re a company with limited space with a group of close-knit creative professionals – this could be perfect!
Color Me Beautiful Productive
  • Studies show that the wrong color can strain eyes (white) and cause staff to be ill tempered, while introducing the right color to an office can boost enthusiasm (yellow), calm nerves (blue) and stimulate creativity (orange). Colorful artwork, accent walls and even stationary can boost mood and productivity.
  • Without the distraction of colleague interaction, cubicle dwellers will work more efficiently, complete tasks to a higher standard and have a greater sense of identity, thanks to having their own space to work in. So, why not encourage each individual to decorate his or her space in a manner that encourages productivity and creativity? The possibilities are endless!
Go Green
  • A simple and cost effective way of enhancing productivity in the workplace is to go green. Adding plants to the workplace has numerous benefits, including cleaner air, combating noise pollution and lowering stress levels. That’s pretty easy, huh?

Pixar Cubicles (Courtesy of

If you think about it, these tips are simple solutions for booting stress and unproductivity in a work environment, but there’s also another simple solution for select creative minds. Music.

For example, the music industry has new proof that you should listen to music while you work. In a survey commissioned by U.K. licensing organizations, 77% of surveyed businesses say playing music in the workplace increases staff morale and improves the atmosphere (Venessa Wong, 2012).

Even if you’re not in charge around your work place, why not share these ideas with your boss? No manager could deny increased productivity and creativity within the workplace (unless they’re Ebenezer Scrooge, of course)!

- Kristen


Duval, J. (2012) How office designs affects productivity.
Retrieved on August 2nd, 2012 from

Palmeri, C. (2009) Zappos retails its culture.
Retrieved on August 2nd, 2012 from

Wong, V. (2012) Music boosts workplace productivity, licensers claim.
Retrieved on August 2nd, 2012 from

Wednesday, July 25, 2012

More Keys to a Successful Business Plan

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In my previous post, I talked about the importance of business plan development and included a few key insights on how to move your career and ideas in the right direction. That direction is to organize your goals, ideas and research into a resourceful business plan that will allow you to move forward with a successful company in your chosen industry.

As I prepare to graduate with my Masters degree next month, I have gathered a plethora of knowledge from my course directors and various experts throughout the industry. I have recently developed a thorough business plan and my future plans are to continue building it by adding more of my goals, ideas and research as my company continues to develop. As a young professional, I am continuously learning; however, I would love to share some valued information with you that could help you on to your path to success, too.

I’ve gathered many handy tips by reading about the experiences of business plan expert, Tim Berry. As a professional business planner since 1974, he’s one of the best sources to research if you’re looking for development tips. According to Tim Berry (2011), smart entrepreneurs develop a streamlines plan – straight to the point, but built to be managed and changed. Form should follow function. If you don’t need to show a document to investors, bankers or other outsiders, why even bother to print anything out? Keep the plan simple and easy to deal with – an electronic PDF that you review and revise at least once a month. It should set forth your strategy, including assumptions, tasks, milestones, responsibilities, dates deadlines and key measurements.

Another expert tip is to highlight each employee’s role within the company. What do you need from this role? How can these employees grow with your company? According to Thomas Urbauer (n.d.), employees need clear direction in both their job duties on a daily basis and their long-term purpose within a company. A business plan describes this information clearly and concisely for employees as they seek to increase individual productivity and that of the business as a whole. Employees in supervisory and management positions remain focused on the big picture by having clear goals and objectives in place.

Perhaps the most important part of a business plan is financials. Investors will pay close attention to financial statements and financial projections. In particular, investors want to see that you’ve set milestones and implemented realistic tools to measure your success. Investors may also want to know how much you intend to spend on such things as marketing. Furthermore, investors are particularly interested in your management team and ensuring the team members have the right skills to help run your business (Shanika Chapman, n.d.). This can be the most time consuming part of developing your business plan, but it’s worth it in the end. You’ll feel more comfortable with going forward with your company if you know it’s profitable and can interest potential investors.

- Kristen


Berry, T. (2011) To make business planning less daunting, let’s call it something else.
Retrieved on July 25th, 2012 from

Chapman, S. (n.d.) Why is it important to have a business plan?

Urbauer, T. (n.d.) Why does a business need a business plan?

Tuesday, June 26, 2012

Keys to a Successful Business Plan

(Image courtesy of

As a young entrepreneur preparing to enter the entertainment industry, my mind is loaded with exciting new business ideas. Though these ideas will get me started, they’re practically unorganized and useless without the proper development of a business plan and knowledge of the key components.

Creating a solid business plan is the first step toward success in your business venture. From obtaining funding to hiring employees to planning for expansion, a business plan can be your guide to keeping your business on track. Your business plan can keep you focused on your goals and keep you moving forward when faced with obstacles (Arlette Measures, n.d.).

In order to gain key insights about developing a successful business plan, I chose to research the expertise of Tim Berry. As a professional business planner since 1974, Berry has presented seminars on business planning in 13 countries and is president of Palo Alto Software. Not to mention, he’s the author of several books, including The Plan-As-You-Go Business Plan and 3 Weeks to Startup.

Berry is a firm believer that business planning is management. This means that managing a company is most effective if a patterned process is used to plan, review and revise as necessary to optimize. With this optimization comes the addition of a strong business strategy that highlights your ventures strengths, weaknesses, opportunities and threats (also known as SWOT analysis), target market, business offering and service information.

Perhaps one of the most important parts of the business plan is a very articulate business forecast. This portion of the business plan showcases future cash flow assumptions, including sales costs of sales, expenses, assets, liabilities and capital. What makes this the most important part, you ask? Well, a business forecast can let you know if your business will be profitable and can potentially attract valuable investors.

According to Tim Berry (2012), the key component that investors are looking for is information highlighting your company’s management team, product-market fit, potential growth, defensibility, scalability and potential return for investors. No matter how brilliant, beautiful or creative it might be, it isn’t investor ready (and never will be) if it doesn’t describe a business with real prospects for investors.

Another business plan expert I chose to track down some advice from is Gwen Moran. As a freelance writer for Entrepreneur, Family Circle, Woman’s Day and Family Business, Moran has received extensive experience with business planning. She is also the co-author of The Complete Idiot’s Guide to Business Plans, published by Alpha Books.

According to Gwen Moran (2011), there are five questions that your business plan should answer:
  1. How will you win market share?
  2. Who will run the company? *
  3. How much money do you need?
  4. How much money do you expect to make (and when)?
  5. Why is your business plan a winner?

* This question highlights another key component that investors are looking for in a plan. They want to see a strong team of individuals. Play up the strengths of your management and any key employees. Highlight previous experience and success stories, and clearly explain each person’s role.

If you’re interesting in further developing that business idea that you’ve had for a while, why not get to work on a business plan? It can help organize your ideas and future goals - not to mention, it’s a fun excuse to get creative! A business plan can present you with a chance to take a shot at your dream of becoming an entrepreneur – and that’s a beautiful thing.

- Kristen

Berry, T. (2012) 10 Business plan words every manager needs to know by heart.
Retrieved on June 26th, 2012 from

Measures, A. (n.d.) Why a business plan is important to small business.

Moran, G. (2011) Five questions your business plan must answer.
Retrieved on June 26th, 2012 from

Monday, June 11, 2012

The Downfall of the Thoroughbred Racing Industry

(Photo courtesy of

It’s been a week since I’ll Have Another’s late scratch from the Belmont Stakes was announced. Many believed that the decision to scratch the recent Kentucky Derby and Preakness winner would crush the thoroughbred racing industry’s sudden rise. However, as shocking as the decision was, the increased television viewership and betting around I’ll Have Another’s Triple Crown Attempt would not have been enough to revive the sport, anyway.

A recent study by McKinsey & Company commissioned by the Jockey Club, the breed registry for thoroughbred horses in the U.S., Canada and Puerto Rico, found the sport is losing fans at a rate of 4% per year. By 2020, the fan base is projected to be just 64% of what it was in 2010. The study lists five main causes for the popularity decline. None was the absence of a Triple Crown winner since 1978.

The major issue? Brand perception.

A large component of the negative brand perception is that only 2% of consumers feel they have access to the information they need to know about the sport. In other sports, that number is 71%. Limited distribution of racing on television was found to be a cause for consumer disinterest and lack of knowledge. In 2011, just 43 hours of horse racing appeared on national television. As recently as 2003, that number was more than four times higher. Pro bowling had more national television time than horse racing in 2011 with 92 hours of coverage (Kristi Dosh, 2012).

The lack of television coverage isn’t the only thing that is causing the downfall of the thoroughbred racing industry, though. Other forms of gambling have taken the spotlight due to greater ability and an easier learning curve. However, perhaps the largest cause for negative brand perception is animal welfare.

"They are literally running for their lives," said Nancy Perry of the American Society for the Prevention of Cruelty to Animals, or ASPCA. "If they run too fast they break down on the track and die. And if they don't run fast enough, they are discarded." The Jockey Club (the registry for thoroughbred horses in the United States, Canada and Puerto Rico) estimates that 15 thoroughbreds die on American racetracks every week. Those figures do not include other breeds of horses that also race in the United States (Chuck Conder, 2012).

For many years, thoroughbred horses have been subject to abuse and performance enhancing drugs. Not all have experienced this - but some have, and this is what needs to stop. The question is, how will the industry repair its brand and build its viewership?

Perhaps a few marketing and social media campaigns will be able to earn increased broadcasting, or at least increase awareness and education of the sport. One thing is for sure, though. Thoroughbred horse racing is a traditional sport that won’t be going anywhere anytime soon, but things do need to change in order to restore its brand of integrity and tradition.

- Kristen

Check out this video that highlights the struggles within the thoroughbred racing industry (courtesy of


Conder, C. (2012). Animal welfare activists: Horse racing industry needs reform.
Dosh, K. (2012). Triple Crown would not have been savior.

Thursday, May 31, 2012

Social Media Marketing and Innovation: Entertainment Edition

(Image courtesy of

What do an entrepreneur, entertainer, and a multi-million dollar brand have in common? Well, for one, they all have a need for social media outlets. Two, they also have a need for successful social media marketing to reach out to their target market. Though possessing social media skills may not come easy to some, it’s vital to understand how these outlets work in order to enhance your brand for current and future success. Not only do they build a following, they also allow you to network with other professionals and communicate with potential consumers.

If you’re looking for a way to brand your new start-up’s image, promote your new album, communicate with agents for model or athlete representation, or even impress potential sponsors – this is it. Social media marketing is the new key to success.

Entertainers from all over the world have taken it upon themselves to revolutionize the art of social media marketing. Let’s take producer and DJ David Guetta for example, whose main fan page on Facebook is approaching 33 million “Likes.” It’s not simply the figure for the number of fans who have clicked on a button that impresses his industry; it’s what he has done with it. He has developed a series of brand partnerships, notably with Coca-Cola’s Burn Energy Drink and car manufacturer Renault from his native France.

For decades the entertainment industry model was quite straightforward. Sell records. Everything else was subservient to that goal. Touring, merchandising, radio airplay and everything else could make a loss provided they led to sufficient sales of vinyl and later CDs (Nick Clayton, 2012). Well, not anymore. Record labels are no longer able to support artists by record sales due to the rise of digital media and file sharing. Entertainers are now making a big chunk of their paycheck by branding their image through extensive touring, media appearances and merchandise sales. How do they promote these career efforts? You guessed it!

Even multi-million dollar companies such as Pepsi are experimenting with social media marketing. The brand recently launched their “Live for Now” music campaign on Twitter, which will stream videos of live ‘pop-up’ concerts taking place in America throughout the summer. Followers can also tweet a Pepsi hashtag to get exclusive songs through’s MP3 store. This extensive marketing campaign will use Twitter’s ad products such as Promoted Tweets, as well as its analytics tools as part of the deal (Sebastian Joseph, 2012).

It’s no secret that the evolution of social networking and media marketing is upon us, so why not think of a few creative ways to market your own brand? Thanks to Cendrine Marrouat (2011), here are 10 great tips to get you started:
  1. Become an expert in your field
  2. Learn the differences between Facebook and Twitter
  3. Keep an eye on competitors
  4. Take advantage of influencers
  5. Send newsletters
  6. Organize events and contests
  7. Have a professional-looking website
  8. Provide excellent customer service (communication is key)
  9. Reward clients
  10. Question yourself constantly
Last but definitely not least; don’t be afraid to think outside of the box! Many entertainers and businesses are creating a valuable brand for themselves by doing so. What’s stopping you from doing the same?

- Kristen

Check out this great video that highlights some valuable social media facts (courtesy of!


Clayton, N. (2012) Why social networks need musicians.
Retrieved on May 31st, 2012 from

Joseph, S. (2012) Pepsi outlines strategy behind Twitter deal.
Retrieved on May 31st, 2012 from

Marrouat, C. (2011) 10 great ways to market yourself online.
Retrieved on May 31st, 2012 from

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